How To Recruit Great Franchisees For Your Restaurant Business (And Keep Them On Board)

What Is A Restaurant Franchisee?

Franchisees are business owners operating a restaurant under your franchise’s brand.
John van Kooten, Franchise Recuiter at De Beren, The Netherlands

What Is A Good Franchisee For Your F&B Concept?

These five characteristics make your candidate the perfect one!
  • They are hard workers with a can-do attitude who are not afraid to roll up their sleeves.
  • They don’t have a “get rich fast” mentality and understand that success takes time, effort, resources, and dedication.
  • They have an entrepreneurial spirit but are not looking to reinvent the business.
  • They demonstrate grit and passion and lead by example. Preferably, they have managed a team before.
  • They have a strong network of supportive friends and family to fall back on if things get rough.

How To Franchise A Restaurant?

Develop your franchise using a proven roadmap for franchisors.

Which Profiles Should You Avoid?

These signs indicate that a prospect is probably not a good match for you.
  • lack of sales or marketing experience (in the restaurant industry);
  • poor credit history or lack of funds to provide a start-up capital;
  • bad performance or inability to demonstrate skills during the interview;
  • lack of vision for the business and the future;
  • unwillingness to share control with others.

How To Reach Potential Business Partners Looking For Information About Your F&B Franchise?

Increase your chances of turning good candidates into great partners.
  1. Your current and past franchisees
  2. Your website and social media
  3. Industry events
  4. Franchise opportunity lists
  5. The wildcard: your customer database

1. Your current and past franchisees

2. Your website and social media

  • testimonials from current franchisees (your brand ambassadors);
  • info about your restaurant business, such as the company profile, a short history, and key statistics and numbers;
  • your brand’s unique selling points;
  • the main benefits of joining your franchise (what sets you apart from other restaurant franchises?);
  • contact info and next steps for interested investors.

3. Industry events

4. Franchise opportunity lists

5. The wildcard: your customer database

How To Retain Franchisees: The Importance Of Building Strong Relationships

Never forget: if a franchisee is successful so are you.
  1. Focus on facetime
  2. Offer a robust training program
  3. Internal support network
  4. Create a CSR program
  5. Offer a solid tech ecosystem
  6. Keep the communication lines open

Example of a Program for Franchisees

1. Focus on facetime

2. Offer a robust training program

  • an extensive operations manual;
  • onboarding sessions and initial training;
  • on-site training;
  • ongoing training through webinars, field training, on-site visits, etc.

3. Develop an internal support network

  • Set up an open online forum accessible to your entire franchisee network.
  • Provide franchisees with a space to meet and make it appealing to participate in meetups. For example, you could allocate a small budget to inviting interesting speakers, organising workshops, and providing catering.
  • Offer franchisees the opportunity to visit their fellow franchisees’ restaurants.
  • Host an annual retreat for franchisees to encourage them to get to know each other better, do networking, and reward them for their hard work.

4. Create a CSR program

5. Offer a solid tech ecosystem

6. Keep the communication lines open

Final Thoughts: Your Restaurant Franchise’s Success Depends On Hiring And Retaining The Right Franchisees.

Choosing the wrong candidate can break your entire operation.

Manage Your A-Class Team Of Franchisees

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Geert Merckaert

Geert Merckaert

8 Followers

I write about F&B Management Best Practices for Multi-Unit Food Businesses. My goal is to help you keep costs down, quality up and operations running smoothly.